絆 KIZUNA / #2 cizoo & NakNak

Nak_01

「在瑞典開學的第一天,和同學聊到工廠這件事,才發現他們很羨慕我們」

遇見彥文是一個偶然,
因著網路世界的線牽引,我們發現了NakNak。
NakNak有著只消一眼就教人愛上的簡單俐落線條與親切柔軟顏色,
這樣的質感與產品個性,經常有人驚訝這個品牌來自臺灣。
Nak_02談話之中,彥文提起在瑞典開學的第一天,
和外國同學聊天才發現,他們都很羨慕臺灣有那麼多的製造資源。
臺灣有很多技術純熟的製造業,但現在受限於訂單趨於小量化,應用技術層面降低,
即使技術有很多厲害的地方,也無用武之地。
NakNak遇見了技術好也願意全力支持設計的工廠,
透過設計師與製造端緊密相處,了解他們真正擅長的技術,
讓設計獲得很好的詮釋落實,技術也得到充分發揮的機會。

這些看似簡單的鐵線彎曲數字,要成形其實要經過相當精細複雜的工序,
從前鐵線產品有著廉價的既定印象,只被簡單應用在某些地方,
現在加入設計想法,產品價值提昇了,也讓工廠的獨門功夫再度被重視。

「比較貼近生活的物件」

臺灣設計會有怎麼樣的面貌?是我們一直在思考的問題。
與彥文談起這個部分,他認為在思考臺灣設計時,
與其尋找視覺上、符號上或是傳統的臺灣元素來表現臺灣,
反而更想找到比較貼近生活的物件,從比較實際存在的狀況為出發的原點。

你我身處於同一塊土地,彼此的生活樣貌看似大同小異,
但經由各自的角度,看見不同生活的面向,發掘不同的可能性,
同樣一件事情,就能有千百種解讀。
從貼近生活的地方開始,應該更能接近情感的本質。

Nak_03 Nak_04NakNak,knock knock,
是製造時敲打的聲音,是敲敲門,進入你生活的聲音,
也是敲敲門,提醒你生活其實有很多面向的聲音,
有實際的那面,也有浪漫的那面,
讓設計與生活密密相絆,期待每一次相絆而生的聲響。

 

NakNak 官方網站

54 responses to 絆 KIZUNA / #2 cizoo & NakNak

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